![]() She slurs her words and holds her notes through her parts, capturing a hypnotic, snake charmer-esque sound that contrasts with that of the incoming faster-paced section sung by deeper-voiced Yuqi. Main rapper Jeon Soyeon, riding her Produce 101 and Unpretty Rapstar fame to the frontwoman position of the group, begins the song atop this rhythm, soon passing the verse to the group’s main dancer Soojin, who asks “What’s there to be scared about?” as she engages with her lover.Īlso on KultScene: Amber Liu’s ‘Rogue Rouge’ Album ReviewĪ surprising moment of distortion in synths and tempo, member Minnie’s “Uh oh” at the beginning of the pre-chorus is the song’s definitive vocal highlight. Formed by Cube Entertainment, the girl group’s name effectively translates to Girl Children from Korean to English, among a host of other complicated double entendres.ĭespite the group’s strangely infantilizing name, “LATATA” is about a steamy dance-floor encounter, beginning with a fast percussive bang followed by a bouncy tropical house beat that underlies the verses. On May 2, the six-member girl group debuted with house-pop track “LATATA,” employing fierce dance-pop instrumentals, extensive rap verses, and onstage pyrotechnics in tow. ![]() As the onslaught of cute and innocent concepts among newer groups like TWICE, GFRIEND, WJSN, and more continues, girl groups with stronger concepts have become a fading minority in the K-pop world.īut not if (G)I-DLE can help it. Longtime fans of K-pop girl groups have, in recent years, lamented the absence of fierce, powerful girl groups. ![]()
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